One of the greatest things about being a bartender, besides the generous tips, of course, is the challenge of designing new drinks for people. When people are out and about and having a good time, they are looking for something special, and when you can prepare a delicious drink that they have never had, it can be exciting to see the expression on their face when they truly love it. If you are a bartender who really considers himself more of a mixologist and you have some great drink recipes, you may want to consider putting together a recipe book.
Putting the Book Together
Putting together a recipe book isn’t quite as easy as it sounds. The fact is that as a bartender, you may not have calculated exact measurements when creating your cocktail concoctions, or perhaps you weren’t keeping track of everything that went into a certain drink. Whatever it is, there will likely be a few obstacles that you will need to overcome in order to get that book done but it will be worth it in the end.
Make it Exciting
If you hand someone a recipe, chances are that they won’t find it very exciting. Until something is made or until someone sees what they final product will look like, at least, the person holding the recipe will probably just dismiss it. When you are trying to construct your book, remember that content development is essential, and you should be learning something new with almost every page. You don’t want to just have a book full of words. You want a book that will grab someone’s attention as they walk past it. Once you have it done, you can finally begin marketing it!
Marketing a cocktail recipe book could be as simple as starting a social media page and advertising specifically on social media, or it could be as complex as a nationwide television and radio campaign. The thing is that people like to drink and they like new ways to do it. Once you can get the word out, chances are your book will sell very well.